Free SEO Report for your medical spa or laser clinic website.
1
March
Add a Medical Spa MD Badge to your website.
Member Badges
Identify your site as part of the most respected physician community on the web. Insert the following code into the HTML of your web site to place a Medspa MD Member Badge.
8
February
Discount Medspa Do-it-yourself-Botox website shut down.
When we first discovered the videos promoting do-it-yourself Botox and filler injections being promoted on Youtube, I posted this article on Fake Botox or not, Discount Medspa is going to jail. Since then the websites have been shut down and the womant in the video's been charged with illegally offering prescription drugs without a license.
12
December
Implementing a Modern Hospital Website
Over the past two years, I've witnessed a transition in modern website design from plain text and static information to multimedia centric and interactive. I've written about the new BIDMC website we implemented to meet patient expectations for a modern website.
Many healthcare organizations I work with are considering content managed, new media, highly interactive web 2.0 sites. I thought it would be useful to describe how we approached the BIDMC website so you can leverage our experience.
30
June
Nobody visits your fancy, expensive website
Nobody visits your fancy, expensive websiteRead about the trials of Benjamin Brewer: "At Brewer’s office the technical end works as promised, but patients don’t really seem interested. They don’t want to pay the (usually unreimbursed) $30 for the online visit with Brewer, and they’s rather just send a regular email, even though it’s vulnerable to snooping."
Couple of reasons for this. First off, the majority of Medicare-aged patients will be uncomfortable with e-visits. Secondly, $30 is priced too high for an online consult. That's higher than most co-pays. From my experience at MedHelp, $15 is the sweet spot.
(more...)
9
July
Radiance Medical Spas: website trouble
If the Radiance Medical Spa here is an example of exactly how you don't want your medspa to be perceived as.
Via Plasticized:
"Radiance Medspa is a national franchise that has run into trouble with disgruntled owners and office closures. In the cosmetic world, it can be a challenge to maintain quality over large distances with a range of practitioners with varying quality. Some of the spas have broken away from the corporation. Others have closed in the last year.
21
June